EdTech leader ProQuest has joined Patron Point, a library marketing automation partner, to build Patron Point Recommends – a new reading recommendation service that helps public libraries market content to their patrons, increasing engagement and usage.
Patron Point Recommends automatically creates eye-catching branded monthly newsletters for new titles from a library’s catalog enriched with LibraryThing recommendations, and summaries and covers from the Syndetics Unbound™ service. The newsletters deliver patrons straight to the library catalog to place a hold on the titles or search for other content. They can also automatically support events and other library news.
The newsletters are built and sent automatically – no staff time required – and based on flexible design templates to match the library’s other digital communications sent from Patron Point.
Patron Point Recommends is now available as an add-on to every Patron Point subscription. In the future, library staff can use Patron Point Recommends to enhance their own ‘staff picks’ titles, and patrons will receive alerts when their favorite authors or preferred content is added to the catalog.
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