ProQuest, part of Cambridge Information Group, US, has announced the launch of a free Library Marketing Toolkit designed for academic librarians. The toolkit is projected to help library staff create awareness of the library's online resources among patrons, and encourage students to try them out, as against the open web for homework and research assignments. This follows the reported success of the marketing toolkit launched last year for public libraries.
The Library Marketing Toolkit combines 'how-to' advice from Beth Dempsey, library marketing expert, speaker and author, with library best practices and print and digital marketing tools that are easy to customise for individual libraries. Among the programme's components are: how-to guide on marketing a library's online resources; menu of database descriptions that speak 'patron' rather than library language; customisable promotional flier, advertisement, and postern; customisable press release and radio script; and a digital 'commercial' that can be downloaded to the library's homepage.
The Library Marketing Toolkit was recently mailed to academic libraries across the US and is available for free to any interested library.
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