Information resources and technologies provider ProQuest, US, has announced that the company will give a presentation on ‘How to Market your Library in the Digital Age’ at the Online Information 2009 conference.
Most libraries offer a plethora of digital resources, having invested in top quality educational databases from leading publishers. An equally critical investment for libraries is to develop a marketing strategy to ensure these resources are exploited to their full potential. A presentation demonstrating marketing your library in the digital age, and a case study of an innovative library marketing strategy will be led by Jon Anderson at Central Library, Cambridge and Sharlene Tilley, Executive Director of International Marketing at ProQuest. This presentation will take place on December 1, 2009, in the Pillar Room, Grand Hall, Olympia.
Central Library, Cambridge recently opened their doors to the public following a £7.5 million revamp. In their first week they received 17,000 visitors. Jon Anderson will outline the marketing strategy that was employed to achieve such success, as well as the benefits of working with a commercial partner such as ProQuest. He will also outline the development of this innovative library.
This presentation is open to anyone who has pre-registered to attend Online Information.
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