Sales and marketing service provider Publishers Communication Group (PCG) has announced the appointment of Elica Markovska as European Business Development Manager and member of the PCG management team.
Markovska will work closely with publishers based in Europe to support their outreach efforts with PCG’s core sales, marketing and research services. She will collaborate with new and existing clients to develop sales strategies including institutional promotions, telemarketing campaigns, consortia negotiations and library visits in the European academic market.
Markovska comes to PCG with broad experience in a variety of sales roles at Taylor & Francis and most recently sold content in Europe for the Burgundy Information Services on behalf of publishers including Alexander Street Press, Future Science Group, ICE Publishing, the IET, Mary Ann Liebert, Morgan & Claypool, Newspaper Direct, Royal Society of Chemistry and SPIE.
PCG, a division of Publishing Technology plc, is a sales, marketing and research firm providing audience development strategies for over 100 scholarly publishers each year. With offices in Boston, Oxford, São Paulo, New Delhi and Beijing, PCG combines a breadth of marketing and sales experience with a depth of industry knowledge in publishing and the global library community.
