Sales and marketing consultancy Publishers Communication Group (PCG) has hired Sarah Zhao as its new sales representative based in China, effective July 1.
Working from Beijing, Zhao will promote and sell content to institutions and consortia in the China market on behalf of PCG's client publishers. This new direct appointment expands upon PCG’s presence in China previously conducted through a local partnership, reflecting the growing demand for access to the market through dedicated staff on the ground.
Zhao has over ten years of industry experience selling and promoting digital content on behalf of a wide array of publishers, most recently as Sales and Marketing Manager for China Publisher Services, Ltd. She also brings to PCG her network of Chinese librarians, consortia decision-makers, and relationships with authorised Chinese importers. She previously worked for the Beijing offices of Elsevier, World Scientific Publishing Company, and founded her own business assisting international publishers navigate the native import, media, library and tradeshow landscape.
The establishment of a permanent sales position in China rounds out PCG's sales team in emerging markets around the world, including existing offices in Sao Paulo, Brazil and New Delhi, India.
Erika Valenti, Global Sales Director of PCG said: "I am thrilled to welcome Sarah to the PCG team. With US and European publishers eager to tap the booming China market for scholarly and professional content, we have outgrown our local arrangement and made the decision to appoint a dedicated representative in Beijing. Sarah has the domestic relationships and government-approved connections required to do business in this complex yet lucrative market and is hitting the ground running for our publishers."
Sarah Zhao and Erika Valenti, Global Sales Director of PCG, will both be on hand at PCG's exhibit booth at the Beijing International Book Fair, August 26-30 in hall E2, stand J29.
