Publishing-specific software solutions provider Publishing Technology, UK, has announced the appointment of Michael Groth as the company's new Senior Marketing Associate.
Michael joins Publishing Technology from the New England Journal of Medicine (NEJM), where he held the post of Marketing Project Manager and was responsible for reaching out to the pharmaceutical industry with fresh and innovative campaigns. During this time he was instrumental to NEJM winning the MedAdNews Outstanding Advertising Award and helped increase traffic to the NEJMadsales.org website by 400 percent. Previous relevant experience includes Marketing and Product Manager roles at Northeastern University Press and Kluwer Academic Publishers, respectively.
Publishing Technology plc was formed in February 2007 following the merger of Ingenta plc and VISTA International. The company is one of the largest providers of digital solutions for the publishing industry, and serves eight out of ten of the world's largest publishers.
To access our daily STM news feed through your iPhone, iPad, or other smartphones, please visit www.myscoope.com for a mobile friendly reading experience.
