Publishing-specific software solutions provider Publishing Technology, UK, has announced that it has chosen Aptify Corporation, a software technology and business solutions company, to power the company's next generation of enterprise software.
Publishing Technology is seeking to leverage its industry knowledge gained from more than 30 years of servicing the publishing industry. The aim is to focus more precisely on building and delivering applications that empower its clients to better integrate online and offline content and maximise returns.
As part of this effort, Publishing Technology has chosen Aptify's Application Lifecycle Platform as the foundation for its new line of software applications for the publishing industry. Aptify's Application Lifecycle Platform is projected to provide Publishing Technology's new applications with significant levels of flexibility. Customers can expect to more quickly and easily adapt and excel in the rapidly evolving publishing industry, where traditional competitive advantages are now challenged in this digital age, according to Publishing Technology.
Aptify's Application Lifecycle Platform is projected as a framework for developing, deploying and maintaining enterprise business applications with flexibility and efficiency. It provides a layer of sophisticated technology on top of Microsoft .NET that complements and extends the .NET Framework.