Publishing-specific software solutions provider Publishing Technology plc, UK, has announced its expansion into the Chinese market by delivering local online hosting platforms and domestic sales representation.
Based in Beijing and managed by digital publishing expert Helen Sun, Publishing Technology China will directly target Chinese publishers, offering a complete publishing solution through ingentaconnect. Sun will combine her vast industry experience and knowledge of the Chinese market with an existing network of experienced sales representatives located around the country. The innovative technology together with native expertise will increase visibility of Chinese content, create new revenue streams, and facilitate sales to researchers and librarians globally.
The joint venture is the latest extension of Publishing Technology’s operations as demand for digital publishing solutions increases across the globe. Home to over 15,500 electronic publications and over 250 partners, the ingentaconnect interface will be offered in both Mandarin and Cantonese along with a subset of high-profile content to several thousand libraries across the country, creating a new user base for international publishers in addition to encouraging Chinese publishers to move online.
As part of the launch, the company’s Publishers Communication Group (PCG) division will also leverage the established national sales network to roll out its sales and marketing services. Initially, PCG will represent the American Association for Cancer Research in mainland China, as well as BioOne in China, Taiwan and Hong Kong.
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