PubMatic, a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands, has announced that it is expanding its international operations across Latin America with the appointment of Fernando Narcio as Regional Manager, Latin America.
The company has been active in Brazil since mid-2013 through a strategic partnership with interactive and digital marketing solutions company AUNICA. This partnership brings leading global sell-side platform (SSP) technology and services to the Latin American market through a well-known local partner who has deep experience working with premium publishers in Brazil. PubMatic's partners in Brazil can transact locally using PubMatic's programmatic advertising platform, allowing publishers to monetise their mobile, tablet, desktop and video assets.
Fernando Narcio will be responsible for leading PubMatic's efforts in Latin America and managing the company's collaboration with AUNICA in Brazil. He will also be spearheading its expansion into other countries in the region, a key focus for PubMatic as it continues to expand its global operations to help publishers around the world make the most of their digital assets.
Fernando brings more than fifteen years of experience in the digital and mobile space to PubMatic, most recently as Head of Business Development at NII Holdings, where he managed the U.S.-based wireless carrier's mobile advertising efforts across Argentina, Brazil, Chile and Mexico.
