PubMatic, the digital media platform company for publishers, has announced the launch of its Account Management and Platform Solutions (AMPS) division. The new group is an industry first consulting and professional services offering to help publishers fully integrate PubMatic's tools and solutions into their business plans. PubMatic CEO Rajeev Goel announced the new division, which was built in response to the surge in demand from publishers for hands on guidance, support, and strategic insight, at the company's annual Ad Revenue conference.
Richard Sobel, a PubMatic veteran who most recently led the company's product marketing and platform strategy and held positions at Time Inc., Kaplan Inc., and The Walt Disney Internet Group, will lead the new initiative.
The new division will offer an unmatched level of service, support, and in depth understanding of how to integrate PubMatic's suite of tools for a range of publisher needs and strategic objectives, from product and platform training to revenue strategy and opportunity mining. Blending the new division with the existing account management team, AMPS will include specialists in implementation and advertising sales, and offer hands on customer support and bespoke solutions. The division will enable publishers to make programmatic a full-fledged component of their business strategy, a necessary shift in light of its rapid growth.
AMPS will be typically used by publishers seeking more effective and strategic deployment of existing tools in the PubMatic suite. When engaging AMPS, publishers will have access to counsel on a range of issues from enhanced tool implementation and sales training, to advice on how to price and package advertising inventory in a dynamic media environment.
AMPS is the latest in a history of publisher-focused innovations, which includes PubConnect, a new technology announced in September that gives publishers the ability to join together and establish controlled groups, leverage access to new inventory, expand audience reach, and open up entirely new revenue streams.
