PubMatic, US, a provider of ad revenue optimisation technology for global online publishers, has announced a partnership with Smaato, a mobile ad optimisation platform for publishers. The partnership is projected to provide the hundreds of premium publishers that work with PubMatic with similar ad network optimisation for their mobile platforms. This includes iPhone, iPad, Android, Symbian, QT, Windows Phone, and BlackBerry applications as well as mobile browser inventory.
The partnership, which has been in beta for several months, is now open to publishers that currently leverage PubMatic's Premier platform. The new deal will enable PubMatic to determine which mobile ad network is willing to pay the most for publishers' mobile ad space in real-time.
PubMatic publishers will be able to view their mobile performance and get reporting on mobile metrics through the PubMatic consolidated dashboard that they already use.
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