Digital publishing services provider Data Conversion Laboratory (DCL), US, has said that, according to its survey, readers tend to shun poorly digitised e-books. In its survey of 411 respondents drawn from a cross section of the publishing industry, 70 percent cited 'quality' as the most important consideration when publishing an e-book. Also, 63 percent of the respondents plan to publish a digital book in 2012.
It has been observed that 18 months ago, more publishers were concerned about getting their information onto an e-book platform and quality was not the overarching theme. The survey is said to demonstrate that the publishing industry realises consumers will not tolerate typos and bad formatting on a $15 e-book.
In another shift from tradition, 64 percent of the respondents stated they were interested in publishing non-fiction and technical digital content. This statistic is seen to be indicative of an expansion in the use of e-readers from casual reading of novels to a myriad of business and technical applications.
The DCL survey also discovered 43 percent of publishers realised the importance of compatibility with all e-readers, including iPad, MOBI (Kindle), Nook and custom formats. Within the publishers group, the iPad edged out Kindle at 44 percent as an e-reader, versus 36 percent preferring a Kindle.
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