Reed Exhibitions, part of Reed Elsevier Group plc, has announced that it has chosen EPiServer's Content Management System (CMS) to build and manage its entire portfolio of websites. The unit is completely overhauling its web strategy and implementing a new CMS as part of a plan to grow its online business and improve its online capabilities for visitors, exhibitors and sponsors of its events. Reed organised over 500 events in 38 countries across 47 different industry sectors during 2008. EPiServer is a Sweden-based provider of web content management and online social community platforms.
EPiServer CMS will be deployed across all of Reed's global business units, comprising over 400 event websites and a growing number of industry portals. It is expected that the new system will be able to keep pace as new events are launched and websites developed, enabling Reed to create and integrate content in 30 different languages.
Reed Exhibitions will develop a set of templates for its business units to create their websites. Every individual event owner will then be responsible for customising, populating and managing the site for their own event. Furthermore, EPiServer CMS will be integrated with other key online components and enterprise platforms across Reed including Google's search application and salesforce.com, which is widely used by Reed's sales and marketing teams.
