Market research and data services provider Research and Markets, Ireland, has announced the addition of the "Global Scientific and Technical Publishing 2013-2014" report to their offering.
The Global Scientific and Technical Publishing 2013-2014 report provides detailed market information for scientific and technical publishing, segmented by delivery medium: journals, books, online services, newsletters/looseleafs/directories and other activities (audio, video and CD-ROM). It analyzes trends impacting the industry and forecasts market growth to 2016. The report includes an in-depth review of 15 leading Scientific & Technical publishers, including Reed Elsevier, Thomson Reuters, Springer Science+Business Media, John Wily & Sons, IHS, American Chemical Society and others.
Scientific publishing garners relatively little support from industry for advertising and reprints, so unlike medical publishers, there has been no equivalent impact of a fall off of other revenue drivers. This has staved off a decline in the scientific and technical market as a whole.
The patterns have been clear for several years, but accelerated in 2012, particularly the decline in book sales. It is estimated that scientific and technical book sales fell 4.2 percent to $2.7 billion in 2012.
In response to the market's challenges, other leading scientific and technical publishers are moving aggressively to develop and acquire information-based products that are often accessed via mobile devices and can be integrated into the researchers' workflow. Individual print book sales are being supplanted by applications on tablets and mobile phones, electronic references and other online services.
As a result, online services continue to be the fastest growing activity in scientific and technical publishing - up an estimated 3.9% in 2012. That rate is still well below rates that were once well over 5 percent, reflecting some maturity in the online services category.
As the market evolves, publishers focus on dynamic content. Just as digitally native products ultimately displaced early electronic, which had their roots in print, dynamic content is that extra step in making products suitable for mobile rather than mobile being a lowest common denominator version of a PC-based creation. New types of experience will be interactive, responsive and analytical, based on the content being delivered.
