Rider Research, US, has released a new 19-page research paper that seeks to analyse how the iPad alters the media and publishing industries. According to the report, the iPad is causing the entertainment, publishing and information industries to undergo a radical paradigm shift in their methods of delivering entertainment and information to consumers.
Apple reportedly sold over 300,000 pieces the first day the iPad went on sale in the US. Also, over one million iPad apps were downloaded that day. With the iPad, Apple is said to have created a leisure media device that consumers can use for a wide range of purposes at home - for reading books, playing movies and music or as an instruction manual for home repairs or cooking.
According to Geoff Whiting, who prepared the report, studios, TV networks and magazine/newspaper publishers are no longer limited to immobile TV sets, mobile phones with tiny screens or PCs that place entertainment in a secondary role. Instead, the major TV networks, online video services, newspapers, magazines and book publishers will use the iPad as a hybrid TV/PC. The device is wi-fi and soon its 3G cellular network connections will enable consumers to bypass set-top boxes, media players and the accompanying wires, it is expected. The 3G version does not require the user to have a broadband connection, a modem, a router or a PC.
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