Ripple6, a US-based provider of social media services to brand marketers and publishers, has unveiled Ripple6 OnDemand, a social networking platform that seeks to offer easy implementation, scalability and new monetisation opportunities. With Ripple6 OnDemand, publishers can connect with their audiences and generate incremental revenue by helping brands tap into the power of social networking and community building in a fast, efficient, and cost-effective manner.
Ripple6 OnDemand is projected to offer a full-featured social networking platform that helps publishers unlock the value of their audience and create new revenue streams beyond banner ads and subscription models. The product enables a publisher to create a customised, content-ready site in as little as 24 hours. Content integration is simple, using standard web interfaces; design templates can be easily customised around branding guidelines, according to the company.
The proprietary features of Ripple6 OnDemand include Brand Communities, Social Insights and Ripple Analytics. Brand Communities help marketers connect with consumers and start conversations in a social community environment outside of ads. With Social Insights, publishers can use primary custom research as a means to monetise their audience. Both solutions include Ripple Analytics, which delivers social metrics to help publishers better understand and demonstrate audience value to potential advertisers.
To help publishers get started, Ripple6 offers Smart Start, a programme created to leverage Ripple6 social media expertise and gather insights from real users in a live environment in order to design a successful community. The programme includes the creation of a community and a one-month research project. Smart Start allows publishers to avoid costly redesigns by developing a blueprint for the social network based on user experience and feedback.
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