The Society of Automotive Engineers (SAE) International, US, has released a whitepaper on social media usage of mobility engineers. The paper titled 'Do mobility engineers use social media?' outlines the results of the SAE International Social Media Survey and provides some insight on how mobility engineers are using social media today.
According to the survey by SAE International of 1,153 mobility engineers, 61 percent of mobility engineers are using social media sites such as Facebook, LinkedIn, Twitter and YouTube. The survey revealed that 55 percent are using social media for business purposes, with over 50 percent allowed access while at work. It was found that LinkedIn out paces Facebook as the social network of choice for mobility engineers. However, younger engineers and those outside North America show a much greater usage of Facebook and YouTube than North Americans.
Engineer's employers are also using social media, with well over half maintaining a corporate presence, the survey noted. Facebook is used at nearly twice the rate of the next closest platform, LinkedIn. Age was not a strong determinant of social media usage. However, there are marked differences in preference among age groups. While connecting with friends was seen to be the most common reason for using social media, connecting with professional colleagues is at near parity, with researching business issues and exchanging technical information all showing major patterns of usage.
The whitepaper PDF of SAE International's social media survey results is available online at http://www.sae.org/jsp/jsps/mktWhitepaperForm.jsp?publ=social.
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