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Safari Books Online introduces Apple mobile integration with Safari Bookbag -

Safari Books Online, a US-based e-reference joint venture between publishers O'Reilly Media, Inc. and Pearson Technology Group, has announced Safari Bookbag, allowing the download of chapter and full book PDFs to the iPhone and iPod touch. Safari Bookbag can be installed via the Apple App Store for no additional cost. Safari Books Online claims to be the first online publisher to open their entire library to iPhone and iPod touch users.

Safari Books Online chose to integrate with Apple devices as its first mobile platforms after conducting a survey of its users. Among the respondents, 50 percent indicated the iPhone or iPod touch was the mobile device they used. The company plans to continue rapid expansion of its mobile strategy with other devices and readers in the months to come.

Bookbag users can synch their Apple devices with the 'My Downloads' section of their Safari Books Online accounts, which houses PDF versions of books that have been downloaded. To access titles on the iPhone or iPod touch, users can select the chapter of the book they want to download by simply tapping on the title of the book. With the Bookbag application, any iPod touch or iPhone with Internet access (Edge, Wi-Fi, 3G) can automatically transfer chapters of books from the Safari library. Once the books are downloaded, the PDFs can be read and accessed at any time, even without an Internet connection.


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