Science and Research Content

Scientific American bags National Magazine Award for General Excellence -

Science magazine Scientific American won the General Excellence Award in the Finance, Technology and Lifestyle Magazines category at the 2011 National Magazine Awards - the "Oscars" of the magazine industry. The Awards were presented on May 9 at the 2011 National Magazine Awards Annual Gala in New York City. Editor-in-Chief Mariette DiChristina accepted the award on behalf of Scientific American.

The Award honours men's magazines as well as business, science and active-interest publications, and included such diverse publications as GQ, Bloomberg Markets and Popular Mechanics. Scientific American received the award for its September, November and December 2010 issues.

Scientific American unveiled a new look and feel in print and online with its October 2010 issue, plus a fresh cover design and new content types. The publication was also a finalist in the Single-Topic Issue category of the 2011 National Magazine Awards for its September 2010 issue, 'The End.'

The National Magazine Awards honour magazines, whether in print or online, that consistently demonstrate superior execution of editorial objectives, innovative editorial techniques, noteworthy journalistic enterprise, and imaginative design. Established in 1966, the National Magazine Awards are sponsored by the American Society of Magazine Editors (ASME) in association with the Columbia University Graduate School of Journalism.

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