Science magazine Scientific American is working with Google to feature content in Google Currents, a new Reader App for smartphones and tablets. Google Currents will include Scientific American's Science Agenda and top news sections and a sampling of posts from the Scientific American blog network. In the coming weeks, Scientific American will release standalone Scientific American apps, featuring similar content, which will service Android devices, iPhone, iPad, and BlackBerry devices.
Scientific American has been featured on Yahoo's Livestand since the personalised digital newsstand for iPad launched on November 2. Through Livestand, Scientific American provides science news, blog items, 60-second Science podcasts and twitter feeds. These are syndicated in Livestand's science channel and news and politics channel. Both Google Currents and Yahoo's Livestand are ad-supported.
The new free mobile apps are the latest in a number of digital offerings from Scientific American. The magazine launched a mobile-optimised version of scientificamerican.com in November 2011 to improve the mobile browsing experience for users. The mobile optimised version of the site supports the iPhone, Android phones, BlackBerry phones and all other smart-phones.
Scientific American became part of Nature Publishing Group (NPG) in 2009, after many years as a sister Holtzbrinck organisation. The publication claims to be the oldest continuously published magazine in the US and the leading authoritative publication for science in the general media.
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