Science and technology media brand Scientific American has announced that it has selected social networking agency, LiveWorld, Inc., US, as provider of its enhanced community features launched in November 2007 at science-community.sciam.com. Known for its leadership in providing innovative thinking, Scientific American's new social networking tools blend world-class thinking from experts worldwide with the ideas and voices of SciAm.com's active site visitors.
The new features include profiles, expanded blogs, user-generated videos and photos, social bookmarking and a community calendar.
Wholly-owned by Macmillan (formerly Holtzbrinck Publishers), Scientific American is claimed to be the world's leading source and authority for science and technology information. Published in 19 foreign language editions with a total circulation of more than 1 million worldwide, Scientific American reaches business executives, opinion leaders, policy makers, academics and well-educated general consumers.
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