Printing and publishing services provider The Sheridan Group, US, has announced that its magazine, journal, catalogue, and book companies now offer Quick Response (QR) Code technology to clients interested in enhancing their print publications with multimedia options.
QR codes are smart device readable two dimensional matrix codes which can be instantly read by smart mobile phones equipped with free downloadable scanner software. Once the code is accessed, the scanner software directs the smart device to receive information that is linked to the QR code, such as a website, additional content, a video, survey, or special promotion.
Sheridan companies create the barcodes and print them in a specified location within their clients' publications. Sheridan also provides 'text to' instructions to enable access to the information for those without scanner software capability on their smart device. QR codes seek to enhance traditional print by creating an interactive, multimedia experience with readers, allowing both advertisers and publishers to realise additional revenue opportunities.
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