US trade association Software & Information Industry Association (SIIA) has announced an all-new conference aimed at providing insight and solutions for content creators who publish across multiple platforms. Called Content VIA Platforms, the new event is projected to help publishing, media and information companies overcome challenges associated with getting content effectively published and distributed across multiple existing and emerging platforms. These include mobile, social and even aggregation platforms.
Content VIA Platforms will be held May 9-10 in San Francisco. SIIA will preview the event during a free, one-hour webinar on March 1 at 1:30 p.m. Eastern. Members of the media are invited to attend the conference and participate in the webinar. The webinar will provide an introductory overview of key content platforms and discuss strategies for harnessing these platforms to drive visibility. The basic tools introduced during the webinar will be covered in more depth at the Content VIA Platforms conference in May.
The March 1 preview will be led by digital content strategists Ann Michael, President of Delta Think, and Barry Graubart, Vice President for Customer Development at Crowd Fusion and SIIA Member Chair of Content VIA Platforms.
The Content VIA Platforms conference will feature a number of mobile, publishing and technology thought leaders and key executives from the information industry. Panels and presentations will focus on equipping participants with tools and strategies to successfully utilise a variety of different platforms, monetization strategies, devices and app distribution models.
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