Publishing forecast firm Simba Information, US, has released the fourth edition of its flagship Trade E-Book Publishing report series. According to the report, 17 percent of US adults have read at least one e-book in 2011, up from the 11 percent who did so in 2010. In keeping with the report's tradition of measuring the commitment individual adults have to e-books, the percentage of adults who bought e-books was shown to be 11 percent of adults, up from 9 percent.
Some of the usual book consumption habits still remain. The report finds that about four times as many adults bought a paperback book compared to an e-book. The children's and young adult (YA) market continues to lag behind the digital development of adult trade. The report shows about 23 percent of all adults bought at least one children's/YA print book in 2011 while just 4 percent purchased a children's or YA e-book.
Another finding in the device analysis was that more consumers have begun reading e-books through tablet devices, but not every tablet goes to a new reader. Findings in the report conclude one in 10 Kindle owners have updated their Kindles in the past three months. Additionally, 53 percent of iPad owners - up from 40 percent in last year's report - do not use e-books at all.
The report also tracks demographics of book buyers on gender, age, household income, education level and more.
