Media and publishing forecast firm Simba Information, US, recently released a report ‘Trends in Trade Book Retailing 2011,’ according to which even though bookstores have lost some of their customer base over the years, the channel feeds into the e-book universe by serving as a 'book showroom' for the roughly 10 percent of US adults who buy e-books.
Data from Simba indicates that the more channels a consumer uses, the more likely he/she is to buy even though bookstores are sometimes cut out of the action. In a Simba survey of over 110 bookstores across the country, 38 percent indicated that their (former) regular customers who own a Barnes & Noble Nook or an Amazon Kindle 'often or very often' return to browse without buying anything. 43 percent of the same booksellers also said non-regular customers often or very often come to browse before leaving to buy from another retailer.
The report also shows the interconnected world of retailing with thorough profiles of the bookstore, online and other major retailing channels, outlining key demographic details and trends unique to each, including the gender, age, household income, education level and purchasing habits of the buyers. The significant influence of non-bookstore physical store retailers like Walmart and Target and the influence of e-book sellers like Amazon.com are also covered. It is available at: http://www.simbainformation.com/redirect.asp?progid=82266&productid=6059304.
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