STM publishing company SLACK Incorporated, publisher of Healio.com, is set to launch a unique web-first news magazine delivering peer-tested content. Published monthly, Healio Gastroenterology will compile the most-read content from Healio.com and distribute it in a print news magazine reaching 15,000 gastroenterologists and hepatologists in the United States.
The new publication is a natural extension of Healio's tremendous growth experienced online — a nearly 200 percent increase in Healio.com/Gastroenterology traffic over the past year, identifying a need that gastroenterologists and hepatologists have for a fresh voice in news. As a result, the publisher is taking the most popular content as reported by its website metrics and expanding its reach in print to the entire gastroenterology community.
Peer-tested content ensures high readership and advertising exposure. Premium-quality articles are selected based on website metrics including overall article traffic; email click-throughs; comment volume; and social media listening.
The print news magazine will feature late-breaking reports from national and international congresses, as well as treatment and diagnostic updates, FDA developments, clinical resources and guidelines for care. Intriguing headlines from Healio.com's highly popular In the Journals section, which features executive summaries and abstracts of research from the specialty's most important peer-reviewed journals, will also be showcased.
A special preview issue will be available to attendees at the ACG 2014 Annual Scientific Meeting and Postgraduate Course to be held October 17-22, 2014 in Philadelphia. Beginning January 2015 the news magazine will be published monthly.
