SLACK Incorporated, a Wyanoke Group Company, has announced a management restructuring and expansion designed to enhance the organisation's focus on new content development, increased audience engagement, and strategic execution in a rapidly changing business environment. This effort allocates additional resources to develop content, enhance user experience on the company's web platform, Healio.com, and expand SLACK's sales staff.
Chief Content Officer, Joan-Marie Stiglich is charged with supplementing SLACK's market leading news coverage by developing new content models and features that expand Healio's active user base. SLACK will also add content development staff to growing specialty areas. Additionally, Stiglich will focus on strengthening the connection between SLACK brands and the communities they serve.
Andrea Gaymon has been named Chief Experience Officer, Healio.com, a new, first-for-Wyanoke position. Gaymon will be responsible for delivering exceptional user experience on Healio.com, integrating the efforts of content, IT, marketing and design to focus on putting user needs first.
Michael Graziani has been named Chief Sales Officer and will be tasked with leading the tactical implementation of SLACK's Strategic Plan on a day-to-day basis. Coupled with an expansion of the current Sales Team and Management, these changes represent a commitment to customer service and innovation.
The restructuring includes strengthening management roles throughout the organization and allocating resources to key growth areas. Christine Martynick will become Vice President, Special Services, managing print, digital and live event projects, while adding increased sales facilitation resources to the department. Zach Gursky has been appointed Vice President, Digital Innovation and Programmatic Sales, facilitating integration of Healio and programmatic sales opportunities. Products will be realigned by specialty, led by Group Sales Directors Courtney Cashman, Matt Dechen and Patrick Duffey. Similarly, an experienced corps of Editorial Directors will assume additional responsibilities to enhance specialty focus, while content development resources will be added to key growth specialties. The Editorial Directors are, Katrina Altersitz, Stacey Hosier, Kristine Houck, Mark Leiser, David Mullin and Chris Rosenberg.
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