The Society for Scholarly Publishing (SSP) has adopted a new logo as part of an evolution of its brand. As the Society for Scholarly Publishing (SSP) enters its 40th year, the visual identity of the Society has been refreshed to better align with the work its members do to advance scholarly communication worldwide.
SSP's Branding Task Force was drawn to the interlocking triangles in the new logo because of their relationship to the Society’s original logo. In the original design, the points on the circumference of the circle represent the various communities SSP seeks to serve and the cords across the circle symbolise the interactions and lines of communication and interest among those communities. The new logo's design carries on these themes while reflecting the society's position as a forward-thinking and innovative space in the publishing community.
SSP partnered with Kellen to design the new logo and visual identity. They provided a series of design concepts based on the theme of interconnected shapes.
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