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SPi Global rebrands as Straive; launches a new, bolder and younger brand identity -

SPi Global, the market leading content technology enterprise, has announced the launch of its new avatar as Straive (pronounced "strive"). Following many developments in recent years including major acquisitions, new revenue streams and further consolidation of key business divisions, the new brand restates the value proposition of the company.

Over the years, the company has established itself as a leading e-learning solutions partner for online K-12 and higher-ed providers, as a specialized solutions provider for top business information and financial platforms, and as the leading content services provider to research and education publishers. With the acquisition of LearningMate in 2020, Straive today has a robust end-to-end portfolio encompassing content generation, technology platforms and delivery for the Ed-Tech space. Straive also recognizes the untapped potential of unstructured data across industries. In line with that, Ed-Tech, Data Solutions, Research and Education Content Services would form the core pillars of the company's long-term vision.

The rebranding exercise is an amalgamation of several strategic and gradual changes to the visual identity of the company including a new brand color, logo, refreshed website and social channels. The name Straive encompasses the company's increased focus on AI-driven solutions and signifies the ongoing endeavor to continuously enhance the value that the company brings to its customers, employees and to the community. The new brand logo represents Straive's commitment to unravel the power of information by "Connecting the Dots''. The refreshed look with Orange as the new brand color represents the wave of innovation and excellence the company brings to its esteemed customers in Research, Education, Ed-Tech, Finance, Real Estate, ESG, Logistics, etc.

Ratan Datta, President and CEO, Straive (formerly SPi Global), said, "We have been on a consistent path of growth, expansion and evolution through the years. As an extension of that, we are excited to launch our new brand and visual identity. The rebranding is our pledge to keep evolving in our quest to elevate knowledge to solve the critical problems of our time."

The company also launched a new brand film and a microsite to mark the brand refresh.

Click here to read the original press release.

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