STM publisher Springer is putting its eBooks front and center in a new campaign scheduled for Orientation Week in Adelaide, Australia, this month. While the full breadth of the effort will feature a lot of moving parts at multiple locations, there is no question that the content is the true star of the show.
The universities in South Australia – Flinders University, The University of Adelaide and the University of South Australia – offer a robust and impressive catalogue of Springer eBooks, which matches or exceeds that of any other state in Australia. Two of the three have also purchased the Springer Book Archives, which grants access to more than 170 years of scientific publication.
Consequently, library users at the universities have access to between 48,000 and 105,000 Springer eBook titles. Librarians have been aggressive in acquiring and providing these resources to faculty, students and researchers, and Springer intends on highlighting these efforts by taking to the campuses of each school.
Springer will have stalls on each campus during orientation with information and promotional activities. The campaign will also include full advertising coverage of an Adelaide city tram and at bus stops. It is scheduled to run from February 23-26, 2015.
