Research and advisory firm Outsell, Inc., US, has announced that Stephen C. Goodall will join the firm as Executive Vice President. As a minority investor in the company, he will also serve on Outsell's Board of Directors and report to the firm's Co-founder and CEO, Anthea Stratigos.
Goodall has 30 years experience as an executive at J.D. Power and Associates, the global marketing information company specialising in customer satisfaction and consumer behavior. From 1996-2008, he served as President of the firm, which he positioned for sale to The McGraw-Hill Companies, Inc. Goodall led the rapid growth of the company through a focused strategy of new product development, brand building, talent acquisition, and infrastructure improvement, culminating in its sale. After the acquisition, he served as a special advisor to the new President of J.D. Power and to the President of the Media and Information segment at McGraw-Hill, while also assisting with new product development in the social media area.
Founded in 1998, Outsell has been expanding its services and its executive team in response to continuing changes within the information and publishing industries. Earlier this year, the firm announced that The Gilbane Group had joined Outsell, deepening Outsell's coverage of content technology.
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