The American Library Association (ALA) is now accepting submissions for the 2023 John Cotton Dana Award (JCD). The John Cotton Dana Award is one of the most prestigious awards given to up to eight libraries. The $10,000 awards will be provided by the H.W. Wilson Foundation and honors outstanding library public relations.
Libraries of all types and sizes are encouraged to submit entries for a John Cotton Dana Award. Entries may be submitted by any library, Friends group, consulting agency or service provider, unless they are represented on the JCD committee.
Entries should highlight a strategic communications campaign from the past year. Past campaigns include rebranding initiatives, marketing of archives and special collections, awareness campaigns, community partnerships, and special events. Entries that showcase innovation in marketing and new technology while describing the objectives of the campaign contain all the elements of successful campaigns.
Submission documentation is expected to show the scope and effectiveness of the campaign. Entries for the John Cotton Dana Award are organized around needs assessment, planning, implementation and evaluation. Examples of these documents may include initial assessments and research, processes for implementation, goals met, creative output, media releases, media coverage and other metrics that establish results.
The awards are managed by Core: Leadership, Infrastructure, Futures (Core), a division of ALA. All John Cotton Dana Award judges are associated with the Core division.
Applications for the JCD Award should be submitted electronically and received by March 17, 2023. For more information, including entry documents, visit the JCD Awards website. The 2023 John Cotton Dana Award winners will be announced in June 2023 by ALA and EBSCO Information Services.
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