Subscription services provider Swets, Netherlands, has announced that it will launch its latest business unit, Swets Gateway, at this year's Frankfurt Book Fair. Swets Gateway will be a direct sales channel for publishers that will focus on selling specific publisher content into targeted territories.
Swets Gateway builds upon Swets' many years of experience in selling publisher content in numerous parts of the world, including successful publisher related operations in Turkey and Africa, as well as its innovative Gateway To China programme which has been active since 2004. In the first instance, Swets Gateway will focus on the territories of China, India, Central and South East Asia as well as Australasia. To reinforce the Asian focus, the new unit will be based out of Swets' Singapore Office.
The Frankfurt Book Fair is the world's largest annual international book fair and this year's event takes place at the Frankfurt Messe between October 15 and 19. Swets Gateway will be officially introduced at Swets' Publisher reception on October 15.
