Science and Research Content

Tablets becoming more popular than laptops and e-readers, says Nielsen study -

Global information and media group Nielsen Company, US, recently released the findings of a survey that says the tablet is becoming the new primary computing and entertainment device, leaving behind the laptop, e-reader and MP3.

According to the Nielsen data, about one-third of tablet owners who were surveyed indicated that they used their desktop PC less - or not at all - since getting a tablet. The same holds true for e-readers, netbooks, laptops and even portable music players. There are many reasons users cite for choosing the tablet over other devices.

According to Nielsen, the number one reason given is that is 'easy to carry / take with you'. Other reasons cited include: light weight, convenience, fast speed, fast startup and shutdown, and size.

As tablets become more powerful from a hardware perspective, and the tablet OS and culture evolve, the trend away from traditional PCs will probably continue, the survey findings reveal.

Search for more Industry study reports
br> To access our daily STM news feed through your iPhone, iPad, or other smartphones, please visit www.myscoope.com for a mobile friendly reading experience.

STORY TOOLS

  • |
  • |

sponsor links

For banner adsĀ click here