TechInsights Europe, the information and marketing services business serving the European electronics market, has announced that circulation of its flagship publication EE Times Europe will increase to 70,000, combined print and digital, in 2009.
EE Times Europe will also be published on a monthly basis as of January 2009, with four additional special issues devoted to Test & Measurement; Avionics and Defense Electronics; Automotive; and Smart Sensors, Sensor Networks & Medical Electronics. These four special issues are expected to provide targeted circulation into these specific markets as well as bonus distribution at leading exhibitions. In addition, the current format of EE Times Europe in print will change to an A4 format and pagination of each issue will be increased.
These significant publishing changes will enable EE Times to extend its reach and better address the evolving European market. The additional 20,000 copies represent a 40 percent increase in circulation, which will be aimed at the major European countries, with particular focus on the Central and Eastern European countries.
