TechWeb, a division of United Business Media, has launched the latest version of the TechWeb Digital Library, claimed to be among the largest and most comprehensive multimedia research tools for business technology decision makers. Vendors, business technology professionals, analyst firms and all who produce business technology content can upload their digital assets, free of charge, to populate the library.
The new library provides registered users with access to tens of thousands of whitepapers, case studies, webcasts, video programming and podcasts from diverse industry sources. The TechWeb Digital Library exclusively provides access to presentations from industry events such as Interop, Black Hat and Web 2.0. It also features user-driven content, third-party research from analyst firms, targeted content from technology providers, as well as content from TechWeb's portfolio of brands.
The TechWeb Digital Library offers a new and enhanced user interface that is seen to provide easier, richer navigation and search, as well as better ways to sort and view content. Users can search for relevant content by category, industry, vendor, keyword and media/format type. New features allow users to forward content to colleagues, rate and provide peer feedback, as well as subscribe via RSS or add to My Google or Yahoo.
For technology marketers, the TechWeb Digital Library is projected as an effective platform for lead generation marketing programmes. As the site delivers busy technology decision-makers information and insight on business, technology, and vendor solutions, the library simultaneously provides technology marketers with targeted leads from registered members as they download content.
TechWeb Digital Library has also launched category aligning and content sharing functionality with the Financial Technology Network Digital Libraries, featuring vertically-targeted resources from Wall Street & Technology, Insurance & Technology, Bank Systems & Technology, and Advanced Trading.
