A new conference to kick off the Frankfurt Book Fair, to be held the day before the fair officially opens (14-18 October 2015), will set the theme for the world's largest industry meeting: 'The Markets – Global Publishing Summit' is the name of the one-day event, developed by the team led by Holger Volland, VP Business Development of the Frankfurt Book Fair, in cooperation with the U.S. trade journal Publishing Perspectives. The programme focuses on seven international book markets, which will be introduced by industry experts and analysed from various points of view, with the aim of initiating deals on the spot as well as bringing to light potential areas for business.
For each book market, one segment with its specific features and trends will be highlighted:
China – International partnerships and joint ventures; Germany – Academic publishing and specialist information; Indonesia – Trade publishers; Mexico – Trade publishers; South Korea – Education and children's books; Turkey – The total market; and USA – Digital publishing and innovation.
Each of the seven markets will be presented by an analyst from the respective country, who will explain and elucidate the market's potential and the business opportunities for which it is best suited. The invited experts will provide an overview of trends and overarching market developments. Placing the individual markets in a global context, they will reveal what makes each of these markets unique and where the opportunities for business and growth lie.
Directly initiating contacts will be at the heart of the meetings with the seven respective market representatives, who, in individual or group discussions, will also respond to detailed and individual questions and call attention to opportunities.
The following experts will participate in The Markets among others: Emrah Özpirinçci, Managing Director, Oxford University Press (Turkey); Nermin Mollaoğlu, Kalem Literary Agency, Istanbul (Turkey); Metin Celal, Publisher, Metis Yayincilik (Turkey); Rafli L. Sato, Publisher, BAB Publishing (Indonesia); Thomas Nung Atasana, International Rights Director, Borobudur Agency (Indonesia); José Ignacio Echeverria, President, Cámara Nacional de la Industria Editorial Mexicana (Mexico); Joe Wikert, Director of Strategy & Business Development, Olive Software, Inc. (USA).
Further information about the event and how to register is available online at http://www.TheMarkets2015.com and http://www.book-fair.com. An early-bird discount of 20 per cent off regular ticket prices is valid until August 15, 2015.
