Business information provider Thomson Reuters, US, has announced the launch of its new corporate branding campaign, The Knowledge Effect. The campaign is designed to further enhance the meaning, understanding and relevance of the Thomson Reuters brand to professional customers and leading decision makers worldwide.
The Knowledge Effect describes the impact and competitive advantage that professionals in the healthcare, science, financial, tax and accounting, legal and media fields can have when armed with the right information at the right time. In addition to using traditional media, the campaign will have a strong digital media component, leveraging a mix of digital display advertising, mobile marketing, iPad applications, social content and a rich Knowledge Effect microsite.
Campaign launch plans include activities around the World Economic Forum in Davos, Switzerland, as well as in key Thomson Reuters markets such as New York, London and Toronto.
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