The Tools of Change for Publishing (TOC) event is celebrating its premiere in Latin America. Together with O’Reilly Media and the Feria del Libro de Buenos Aires (April 19 – May 7, 2012), the Frankfurt Book Fair will bring the conference on publishing innovation to Buenos Aires, Argentina. Pre-registration is now open at www.toclatinamerica.com.
New developments in digital publishing in Latin America are seen to be vastly changing the way books are distributed, marketed and consumed in the region. The Internet is fast becoming the source of much of the region’s literary vitality and creativity.
TOC Latin America in Buenos Aires will feature a full day of high profile keynotes and panel discussions focused on standards, metadata, global digital publishing trends, case studies of innovative publishers in Latin America and consumer habits. It will highlight local and international entrepreneurs who are laying the seeds of digital development in the heart of Cono Sur. The event is geared toward creative industry leaders from the fields of publishing, communications – both local and international.
Speakers will include Patricia Arancibia (Barnes & Noble), Laura Dawson (Firebrand), Ruediger Wischenbart (consultant), Julieta Lionetti (Libros en la nube), Gus Balbontin (Lonely Planet), Newton Neto (Google), Liz Castro (EPUB expert) and Peter Meyers (author and consultant).
Latin America’s Spanish-speaking markets have traditionally been beholden to the major Spanish conglomerates, which often control world Spanish rights. But digitisation raises important questions about the future of territorial rights.
With its approximately 300 publishers and 22,000 new titles per year, the Argentinian book market is said to be an ideal launching point for TOC Latin America. Buenos Aires alone boasts around 400 bookstores and many literary greats have called it home, including Jorge Luis Borges, Manuel Puig and Julio Cortázar.
TOC Latin America will take place on Friday, April 20, 2012 from 9 am to 6 pm at the Feria del Libro de Buenos Aires, Argentina, La Rural, Predio Ferial de Buenos Aires. The Early Bird rate of $349 is valid until March 23, 2012 (regular price: $499). Visit http://www.toclatinamerica.com for more information and to register. The event will be held in English.
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