Global media and B2B communications, marketing service and data provider UBM plc has announced the appointment of Adrian Barrick as the company's Chief Content Officer. In this new role Adrian will work across UBM to develop a robust and compelling content strategy to support UBM's commercial and professional community-focused business development. Adrian will take up his role with immediate effect, reporting to UBM's CEO David Levin.
Over the course of the last two decades Adrian has built an unparalleled professional track record as a journalist, a publisher and as a media business leader. He joined UBM in 1991 and was appointed editor of Building magazine, one of the UK's oldest professional titles. Under his leadership Building won the PPA's coveted Magazine of the Year three times in five years and Adrian himself won four Editor of the Year trophies.
Adrian first moved into a commercial role in 2004 and two years later he was appointed Group Director of UBM's Property & Construction Media, a £35m business with 200 staff. In 2007, he was named PPA business publisher of the year and Building won business website of the year. In 2008 he was appointed Chief Executive of UBM Built Environment and over the last four years has led its transformation from a print-based business into a content-led, multi-channel business. The business's traditional brands like Property Week and Building remain the voice of the UK's built environment community but are complemented and balanced by a wide range of events and data services serving professionals from across the built environment industries both in the UK and increasingly in emerging markets such Brazil and China.
The UBM Built Environment business will be merged into its sister division UBM Live under the leadership of Simon Foster, UBM Live's current CEO. The businesses will continue to be run separately but their combination will allow each to better access the strengths, expertise and experience of the other as their business development paths continue to converge. UBM Built Environment continues to internationalise its activities, particularly its events such as Ecobuild, while UBM Live continues to add content as key driver of its business.
