Business information provider UBM Tech, US, has announced that its online telecom publication Light Reading has enhanced its position as the premier online destination for the global communications industry with a completely restructured, community-driven media platform that brings the audience into the conversation through moderated discussions, blogs, and social media, giving the community equal share of voice with content experts. In addition, the new design is optimised for rapid interaction and engagement among community members, combining both digital and live event content.
The new Light Reading combines the best of Light Reading's independent daily editorial coverage with a multimedia content strategy focused on enhancing interaction among members of the global communications community. That interaction comes in the form of contributed blogs from telecom, mobile, cable, and web services executives; enhanced multimedia message board discussions that encourage knowledge-sharing among community members; and the opportunity to network in person at Light Reading industry events such as the Ethernet & SDN Expo, which will be tightly integrated with the online presence.
Light Reading will be introducing additional programs in the coming months, including the Light Reading University, which will enable community members to enhance their understanding of key industry developments, make their jobs easier, and boost interaction among the site's registered users.
The debut of the restructured community comes at a critical time for the global communications industry, which is undergoing an unprecedented transformation of its own, with the introduction of 4G mobile, the growing popularity of online communications and social networking services, the adoption of cloud computing, and the ongoing integration of telecom and IT technologies among the key catalysts for change.
The Light Reading editorial team is led by Editor-in-Chief Ray Le Maistre. Additional editorial team members include Alan Breznick, Cable/Video Practice Leader; Dan Jones, Mobile Editor; Dan O'Shea, Managing Editor; Paul Rainford, Assistant Editor; Sarah Reedy, Senior Editor; and Carol Wilson, Editor-at-Large.
In addition to the full-time team focused on creating and curating expert content, there are more than 50 contributors from leading communications service provider and industry organisations signed up to contribute to the site at launch, with more signing up daily.
