Business information provider UBM TechWeb, US, has released a report that seeks to provide insight into today's complex enterprise organisational purchase process. It also aims to guide technology marketers on how to deliver information around their customers' needs.
Titled 'Understanding the Technology Purchase Process: Reframing Your Marketing Around Customer & Organizational Needs,' the report is based on new quantitative research that studied the purchase process of 860 business and technology professionals. It also drew upon qualitative data based on metrics drawn from millions of monthly transactions and engagements UBM TechWeb has with enterprise decision makers.
An executive report of the findings can be downloaded at CreateYourNextCustomer.com, UBM TechWeb's resource for technology marketing best practices, advice and research. An executive summary of the UBM report is available for download from http://createyournextcustomer.techweb.com/2011/11/understanding-the-technology-purchase-process. This report is part of UBM TechWeb's CreateYourNextCustomer.com tech marketing best practices series.
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