Publishers attempting to sell to Latin American libraries face very different challenges to those selling within Europe and North America. These emerging markets require different sales and marketing techniques in order to be successful. An updated white paper for publishers entitled, "Selling to Academic and Corporate Libraries in Latin America," is now available for download.
This updated white paper from ACCUCOMS guides publishers in their selling endeavours. The report includes the results of surveys and phone interviews conducted with librarians from Brazil, Colombia, Chile, Mexico, Costa Rica and Argentina. It provides an economic overview of the region, the market potential to sell to libraries and some key findings and suggestions.
The report found that the most common resources available in Latin American libraries at present are print books, followed by journals, databases and e-books. Even though physical books still dominate, the surveys conducted show that at most institutions more e-journals than print journals are now part of library collections. Access to online databases and digital archives by libraries is already very prominent.
The report also discusses the resources that libraries plan to add to their collections, the preferred format of resources, library budget trends, preferred methods of communication with publishers, preferred offers and incentives from publishers, as well as the level of customer service appreciated by libraries. Recommendations for publishers in light of these key findings are also provided.
Interested parties may visit http://bit.ly/1l3hTYH to access the full white paper.
