Independent research company Forrester Research, US, has released a report according to which, sales of electronic books are expected to hit nearly one billion dollars in the US this year and to triple by 2015. The market research firm estimates that US spending on e-books is expected to total 966 million dollars this year, up from 301 million dollars last year and to reach 2.81 billion dollars in 2015.
According to the report, the number of e-book readers with dedicated devices in the US was expected to grow from 3.7 million at the end of last year to 10.3 million at the end of this year, and to 29.4 million in 2015. Seven percent of online US adults who read books read e-books, a number that is expected to double a year from now, the report noted.
A Forrester survey of e-book readers has found that 35 percent read e-books on a laptop computer, 32 percent on Amazon's Kindle, 15 percent on Apple's iPhone, 12 percent on a Sony e-reader and 10 percent on a netbook computer. Nine percent said they use a Nook e-reader from Barnes and Noble. While another nine percent said they use Apple's iPad, eight percent said they use some other e-reader and six percent said they use a cellphone other than the iPhone.
Forrester also said that Amazon's Kindle store 'stands to benefit tremendously' from the rise in e-book reading because of its existing relationship with book buyers through Amazon.com. Fifty percent of people who bought an e-book in the past month have reportedly purchased e-books from the Kindle store.
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