WebMD has announced the launch of a new brand called WebMD Ignite, which offers a comprehensive array of healthcare solutions that kickstart healthcare organization’s efforts to improve engagement and fuel growth through every stage of the healthcare journey, from discovery to recovery.
The new brand is the culmination of carefully curated acquisitions of leading healthcare companies and brands within the WebMD Health Network – including WebMD Provider Services, Krames, Mercury Healthcare, and The Wellness Network.
The new brand logo contains an iconic mark that WebMD Ignite refers to as “The Burst.” Its dynamic, active look illustrates the company’s data-driven, integrated, and expansive set of engagement solutions that serve diverse audiences. The burst includes a glowing orange “ember” that’s also indicative of the ignition process.
WebMD Ignite offers solutions for patient and HCP engagement at every step of the healthcare journey that supports health organizations, healthcare professionals, providers, and payers. The comprehensive array of solutions falls under: Marketing Solutions to attract and nurture patients and consumers; Clinical Solutions to enhance clinical efficiency and improve health outcomes; Platform Solutions to create seamless health experiences at every stage; Analytics and Identity Solutions to optimize growth and improve efficiency through personalization at scale; and Content Solutions to improve health literacy, equity, and access.
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