Publisher John Wiley & Sons, Inc., US, has announced the establishment of Wiley Brasil Editora LTDA in São Paulo, Brazil, effective May 1, 2012. With this move, the company seeks to bring the world's best research, learning and professional content to Brazil, and the best of Brazilian thought to a global audience.
The global publisher intends to build upon long-standing relationships with local organisations and pursue new strategic opportunities in Brazil. The objective is to develop ‘digital first’ content, services and learning resources specifically for the Brazilian market as well as to improve the availability of its content.
Hegel Braga has been appointed as Wiley Brasil Editora LTDA's Business and Market Development Director and Country Manager. He is expected to draw upon his broad business and digital expertise as he engages with the Brazilian research, education and professional communities and works with local partners to develop digital materials for these sectors. Braga has held management positions at IBM Brazil, Sony Music, Ediouro Publicações, and most recently, 20th Century Fox Home Entertainment – Brazil, where he was Marketing Director.
