Publisher John Wiley and Sons, Inc., was presented a Gold Brandon Hall award for Best Learning Program Supporting A Change Transformation Business Strategy. This prestigious honour was presented to the company for its work on the Marketing Revenue Center (MRC)—a Wiley center of excellence that establishes best practices that drive revenue.
The MRC closes the gap between training and personal development, creating a certification program that arms colleagues with the skills they need to be successful 'modern marketers' in today's fast-paced marketplace. Partnering with internal business units, the MRC provides tools and counsel to advance the capabilities of colleagues, empowering teams to better serve customers and, ultimately enhance business performance.
Wiley's MRC Certification program offers courses around four industry best practice marketing tools and techniques: Social Marketing, Digital Analytics, Search Engine Optimization (SEO), and Customer Experience Advocacy. The courses are offered online and on demand; they are open to all Wiley colleagues around the globe. Colleagues take the courses at their convenience, 24/7, and at their own pace.
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