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World Book unveils World Book Mobile content licensing initiative -

World Book, Inc., US, has announced the launch of World Book Mobile, a licensing programme which seeks to significantly extend the volume of licensed content it is making available to mobile application developers and distributors.

World Book Mobile will have access to content from over 90 World Book titles as well as a vast selection of customisable datasets. These datasets can be adapted and integrated into a variety of digital applications, including web-based products, cellular products, and digital games. Among the topic-specific datasets are: science history, general science, children's science, geography, history, literature, art, music, biography, and general reference. Also available is an image dataset including more than 20,000 illustrations, diagrams, graphs, and maps, with a particular emphasis on science, history, nature, and animals.

Among the first developers to leverage World Book's broad array of digital contents is Mobifusion, Inc., a global developer and publisher of mobile applications and technologies. The company has developed two titles to be published under the World Book Mobile imprint. The titles - World of Animals and Baby's First Book - are a part of the Childcraft series. Electronic editions of these resources will be delivered on mobile devices leveraging Mobifusion's patented m-publishing technologies designed to provide rich information and entertainment products across wireless platforms.

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