Yolo County Library is using Analytics On Demand from Gale, a Cengage company, to better understand the households in its communities and design customised library services and resources to fit their needs. Now, Yolo County librarians can make data-driven decisions to identify new outreach strategies that promote their programs to the communities they serve.
Yolo County Library has eight branches that serve more than 160,000 residents in seven communities and the rural areas of Yolo County in California's Sacramento Valley. The library has been providing services to the county for more than 100 years. With a vision to bring diverse and dynamic programs and services to its many communities and residents, the library needed a more effective way to reach its underserved rural communities about its library offerings. Yolo County Library chose Gale's Analytics On Demand, a data analytics tool that gives libraries key insights into the demographics and behaviours of their communities.
Analytics On Demand is a data intelligence solution that helps libraries quickly and easily learn more about their users and communities. It allows libraries to transform their existing data, from the ILS and other electronic systems, into information they can use to better understand-at the household level-who their customers are (and aren't) so they can make data-driven decisions and drive meaningful outcomes for their library and community. With its new interactive dashboard, libraries can visualise demographic insights through maps, charts and graphs, helping librarians make more informed decisions to promote their services.
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