Integrated media firm Ziff Davis Enterprise (ZDE), US, has announced a partnership with B2B sales house NetMediaEurope. This partnership is part of Ziff Davis Enterprise's overall strategy to expand the global reach of its editorial and marketing programmes through an extensive network of best-of-breed local partners.
Under this deal, ZDE has designated NetMediaEurope as the licensed provider of localised eWeek.com sites in France, Italy, Spain and Germany. NetMediaEurope will serve as Pan-European sales and client services partner for ZDE's portfolio of integrated marketing programmes, including demand generation, e-seminars and live executive events. Ziff Davis Enterprise will also be able to offer its clients branding opportunities across NetMediaEurope's portfolio of European websites.
NetMediaEurope was founded in July 2007 after a successful Management Buy-Out of the online assets of VNU Business Media Europe (a VNU branch, now known as The Nielsen Company) in four countries. The company's portfolio of more than 40 websites includes such brands as VNUnet, The Inquirer, PC Professional, Gizmodo and Silicon. The European launch of eWeek.com is planned for Q2 2008.
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